Be your own Brand
By thinking of yourself as a brand, streamlining your values and professional approach, you will be in a strong position to undergo the scrutiny of potential employers, whether during online searches or in face-to-face interviews.
Marketing the brand of you…
Showcase your skills and experience via your LinkedIn profile – take time to ensure it's 100% complete; use the applications and get recommended.
Share your professional knowledge on Twitter; engage in conversation with others in your field.
Join online forums and niche social networking sites to exchange professional tips with peers.
Protecting the brand of you…
- Google yourself. What comes up? It is important to be consistent across your online presence, by using the same photograph, for example.
- If there is negative or undesirable information about you online, remember that you may be able to exercise the right to erasure, or ‘right to be forgotten’.
- Set up a Google Alert in your name so you can attend to anything negative that may appear.
- Don't join so many social networks that you cannot keep track and therefore neglect to engage properly.
- Make sure your conversation is targeted to the audience.
- Limit broadcasting and self-promotion.
- If you prefer to Facebook or Instagram for personal use, make sure to use the correct privacy settings.
- If you find a role that’d like to apply for, use our tips to create the perfect cover letter and CV.